StylebyFT was founded by Fiona Tsang to align executive presence with institutional strategy. Built on two decades directing communications across global luxury houses, the practice approaches the wardrobe as a strategic asset to be curated and governed. StylebyFT delivers understated visual authority through corporate and cultural literacy, sartorial precision, and seamless back-end execution.
The Four-Pillar Methodology
01 / Visual Audit
Mapping board commitments, travel itineraries, and regional cultural codes to anchor presentation in institutional authority.
02 / Wardrobe Architecture
Curation, sourcing, and tailoring oversight to optimize foundational wardrobe pieces.
03 / Digital Indexing
Archiving head-to-toe looks into EmilybyFT-OS, contextually tagged by climate, venue, and purpose.
04 / Turnkey Execution
Eliminating daily friction through structured house staff briefings, seasonal storage training and itemized packing manifests.
“Having spent the last 25 years based in Sydney, Shanghai and Hong Kong styling brand strategy within high fashion and hard luxury, my role now is to give you complete visual authority of every room you enter.”
Practice led by corporate leadership experience in buying, visual merchandising, and marketing, PR, and communications.
IWC Schaffhausen · Ralph Lauren · Harvey Nichols · Louis Vuitton
Engagement Pathways
Executive Blueprint
Seasonal Reset
A focused engagement for career transitions or seasonal alignment. Includes a comprehensive visual audit, targeted curation, and 30 digitally indexed looks for core commitments.
Private Wardrobe Governance
Annual Retainer
Signature, full service advisory for global executives. Delivers continuous year-round wardrobe management, bi-annual priority sourcing, on-demand event styling, and total household integration.
Travel & Summit
Project-Based
Specialized management for multi-city international tours or relocations. Delivers itinerary-specific digital lookbooks and turnkey luggage packing manifests for personal assistants and house staff.
Private Intake Only
All client inquiries are handled under strict discretion. A formal Non-Disclosure Agreement is executed as part of our standard operating protocol prior to every strategic audit.
Executive assistants may submit inquiries on behalf of principals.